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<H1>The U.K. Fact-Checks Wind on Carbon Emissions</H1>
<P class=3Dpost_author><EM>by</EM> Robert Michaels (Guest =
Blogger)<BR>January 14,=20
2009</P>
<DIV class=3Dformat_text>
<P>There are a lot of good reasons to be suspicious of regulators who =
claim to=20
be guardians of the truth, but every now and then they get something =
right. The=20
United Kingdom=E2=80=99s Advertising Standards Authority (ASA, <A=20
href=3D"http://www.asa.org.uk/">http://www.asa.org.uk/</A>) is that =
country=E2=80=99s=20
equivalent of the Federal Trade Commission, with jurisdiction over false =

advertising. Last month, the ASA reached a settlement with the British =
Wind=20
Energy Association acting as agent for the country=E2=80=99s wind =
generators. Two months=20
earlier, a local anti-wind group filed a complaint at the ASA against =
Npower, a=20
subsidiary of Germany=E2=80=99s RWE. Npower=E2=80=99s advertising =
claimed that every=20
kilowatt-hour of wind power displaced 860 grams of CO2 emissions from=20
fossil-fuel power plants. The ASA determined that the amount was badly=20
overstated. <SPAN id=3Dmore-282></SPAN>It found that the most =
inefficient=20
coal-burning generators still in service in fact produced 860 grams, but =
the=20
nation=E2=80=99s entire fleet (not including nuclear units) produced on =
average only 430=20
grams, half of the claimed figure. The government=E2=80=99s current =
plans are for the=20
power industry to cut 200 million tons of carbon emissions by 2020, =
meaning that=20
50,000 wind turbines must be built by then. (Only 2,389 of them are =
currently in=20
place.) Under the new advertising rules, the public will learn that =
twice the=20
new wind capacity at twice the cost will be needed to get to the =
emissions=20
reduction goal.</P>
<P>The ASA has also taken on the claims of sustainability seen so often=20
nowadays. In August 2008 World Wildlife Fund UK challenged two claims in =
a Shell=20
ad: [1] By exploiting Canadian oil sands with its new technology, the =
company=20
was helping to provide a sustainable future; and [2] Expanding the =
capacity of=20
its Port Arthur, Texas, refinery was =E2=80=9Chelping sustainable energy =
production.=E2=80=9D=20
Shell correctly noted a consensus that, even if investment in renewables =

continued its upward trend, fossil energy would dominate the market and =
grow in=20
absolute terms for some time to come, then somehow concluded that its=20
investments would somehow get us closer to a sustainable future. The ASA =

rejected the ad on grounds that both projects increased the size of =
Shell=E2=80=99s=20
carbon footprint, noting that the company provided no evidence that its =
carbon=20
or other emissions would reach sustainable levels (however defined) in =
the=20
foreseeable future. I have nothing against Shell producing hydrocarbons, =
but I=20
would welcome a prohibition on specious claims of sustainability.</P>
<P>As far as I know, no one in the U.S. has ever complained about false=20
statements of fact by renewables advocates or claims of sustainability =
by=20
anyone. But imagine the future of the Pickens Plan or sustainability in =
a more=20
transparent world.</P>
<P>Guest blogger Robert Michaels is a professor of economics at =
California State=20
University, Fullerton. <A=20
href=3D"http://business.fullerton.edu/Economics/rmichaels/030131%20stars/=
index.html">http://business.fullerton.edu/Economics/rmichaels/030131%20st=
ars/index.html</A></P></DIV></DIV><!-- You can start editing here. -->
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<P class=3Dcomments_intro><SPAN>1 comment</SPAN></P>
<DL id=3Dcomment_list>
  <DT class=3Dcomment id=3Dcomment-73><SPAN class=3Dcomment_num><A=20
  title=3D"Permalink to this comment"=20
  href=3D"http://masterresource.org/?p=3D282#comment-73" =
rel=3Dnofollow>1</A></SPAN>=20
  <STRONG>Tom Tanton </STRONG><SPAN class=3Dcomment_time>{ 01.15.09 at =
11:29 am=20
  }</SPAN> </DT>
  <DD class=3Dcomment id=3Dcomment-73>
  <DIV class=3Dformat_text>
  <P>Actually Bob, many folks have complained about potentially false =
claims of=20
  amount of emissions offsets and job creation, and other measures of=20
  =E2=80=9Csustainability=E2=80=9D although most often in individual =
siting/permitting cases.=20
  But there is a tautology: in every case there is a fall back from the =
wind=20
  advocates that =E2=80=9Cwell, Congress wouldn=E2=80=99t afford a PTC =
if they weren=E2=80=99t=20
  [sustainable, provide offsets, etc.]=E2=80=9D but Congress has never =
done a=20
  case-by-case analysis (nor had one done) and continues to leave the =
burden of=20
  proof with concerned citizens rather than with the industry. Wind is =
the only=20
  industry that avoids the burden of proof.</P></DIV></DD></DL><!-- =
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	var els=3Ddocument.getElementsByTagName('a');=0A=
	for(var i=3D0;i<els.length;i++){=0A=
		var href=3Dels[i].href;=0A=
		if(href.match(eval('/^(http(s)?:\\/\\/)?'+localserver+'/'))) continue;=0A=
		wpcomAddEvent(els[i],'mousedown',linkmousedown);=0A=
		wpcomAddEvent(els[i],'mouseout',linkmouseout);=0A=
		wpcomAddEvent(els[i],'mouseup',linkmouseup);=0A=
	//	addEvent(els[i],'click',linkclick);=0A=
	//	els[i].title =3D els[i].title + '(cmc)';=0A=
	}=0A=
}=0A=
function linktracker_record(event){=0A=
	var isIE=3Dwindow.attachEvent?true:false;=0A=
	event=3Devent?event:(window.event?window.event:"");=0A=
	var b=3DisIE?window.event.srcElement:event.currentTarget;=0A=
	while (b.nodeName !=3D "A") {=0A=
		if ( typeof b.parentNode =3D=3D 'undefined' ) return;=0A=
		b =3D b.parentNode;=0A=
	}=0A=
	var bh=3Db.href;=0A=
	//bh=3Dbh.replace('://','/:/');=0A=
	var pr=3Ddocument.location.protocol||'http:';=0A=
	var b=3D(typeof _blog !=3D 'undefined')?_blog:0;=0A=
	var p=3D(typeof _post !=3D 'undefined')?_post:0;=0A=
	var i=3Dnew Image(1,1);=0A=
	=
i.src=3Dpr+'//stats.wordpress.com/c.gif?s=3D2&b=3D'+b+'&p=3D'+p+'&u=3D'+e=
scape(bh);=0A=
	i.onLoad=3Dfunction(){cmcVoid();}=0A=
}=0A=
function cmcVoid() {return;}=0A=

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